National Team Match Play Golf League
Dev Blog
The real story of building a golf league and the platform behind it — from idea to Season 1 and beyond.
Ep. 08
Building the League Series
Building the Player Acquisition Engine
The most powerful marketing asset in the NTMGL isn't a website or a social media post. It's the player who texted three friends on the walk off 18.
acquisition
growth
captains
referral
word of mouth
Ep. 07
Building the League Series
From Passion Project to Business
Season 1 answered "does this work?" Season 2 had to answer a harder question: does anyone pay for it?
business model
pricing
revenue
legal
season 2
Ep. 06
Origin Story Series
Going National
The "National" in NTMGL was never a marketing word. It was the plan from the first day — and here's what it actually takes to execute it.
expansion
multi-league
business model
season 2
national
Ep. 05
Origin Story Series
Season 1 — What We Learned
What a full competitive season revealed about the format, the platform, and the gap between building software and actually running a league.
season 1
lessons learned
handicaps
platform
debrief
Ep. 04
Origin Story Series
The GameDay Experience
Building the live scoring interface that players use on the course — and everything that had to be true about it before anyone trusted it with a real match.
gameday
live scoring
mobile
UX
debugging
Ep. 03
Origin Story Series
Building the Scoring Engine
The most complex piece of the platform — and the one that had to work perfectly the first time a player stood on the first tee with their phone.
scoring
architecture
match play
handicaps
debugging
Ep. 02
Origin Story Series
The Tech Stack — and the First Real Problem
Why I chose a "boring" stack over a fashionable one — and the scheduling algorithm that worked perfectly in my head and spectacularly failed in production.
tech stack
architecture
debugging
scheduling
Ep. 01
Origin Story Series
Where It All Began
How a lifelong golfer's obsession with baseball strategy sparked an idea that became a league, a platform, and a movement.
origin
founding
format