Dev Blog

Everything a curious golfer can see, explore, and learn about the league before they ever create an account. Here's your guided tour of ntmgl.com.

Everything built so far has been product and platform. Course partnerships are the first thing on the list that requires walking into a room and asking someone to say yes. That conversation hasn't happened yet. This is the preparation.

One format brings a single curious golfer onto a course for the first time. The other brings teams from across the country together for a week. Right now, we're building both at once.

When you can't outspend the competition, you out-story them. Here's what the NTMGL marketing strategy actually looks like when the budget is essentially nothing.

The most powerful marketing asset in the NTMGL isn't a website or a social media post. It's the player who texted three friends on the walk off 18.

Season 1 answered "does this work?" Season 2 had to answer a harder question: does anyone pay for it?

The "National" in NTMGL was never a marketing word. It was the plan from the first day — and here's what it actually takes to execute it.

What a full competitive season revealed about the format, the platform, and the gap between building software and actually running a league.

Building the live scoring interface that players use on the course — and everything that had to be true about it before anyone trusted it with a real match.

The most complex piece of the platform — and the one that had to work perfectly the first time a player stood on the first tee with their phone.

Why I chose a "boring" stack over a fashionable one — and the scheduling algorithm that worked perfectly in my head and spectacularly failed in production.

How a lifelong golfer's obsession with baseball strategy sparked an idea that became a league, a platform, and a movement.